Welcome Email

A welcome email is your first chance to make a great impression.

Increase open rates and engagement by greeting your new subscribers right after they sign up—without lifting a finger.

The average open rate for a welcome email is 50%*—that’s 86% more effective than standard newsletters.

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Easy to set up

Choose a template and create a welcome email pre-populated with your business information and logo.

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An email for each list

Create an individual email for each list so your messages are targeted and relevant.

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Immediate delivery

Your welcome email is delivered immediately after a subscriber signs up.

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Reporting details for each email

See the impact of all your welcome email campaigns.

Get more engagement with an automated Welcome Email.

Subscribers who receive a Welcome Email show 33% more engagement with a brand.*

Send a welcome email to new subscribers

Send a welcome email when new contacts join your mailing list through a web sign-up form or any of the other sign-up methods.

Select your list

If you have multiple contact lists, you have the choice to send a single welcome email to all of them, or send targeted welcome emails to each list.

Create a welcome email

Think of your welcome email as an “elevator pitch” to introduce who you are, what you do, and what subscribers can expect from you.

Adjust your preferences

After you create a welcome email, it’s time to activate it and start sending it to contacts who join your mailing list.

*Source: https://www.invespcro.com/blog/welcome-emails/

Make a lasting impression with an engaging welcome email.

First impressions count—design a welcome email with tailored content to engage your contacts and cement your relationship with them from the very start.

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 Lady creating a welcome email Welcome Email Templates

Create a welcome series.

When you want to give your new subscribers a little extra love, add more emails to your email automation to make it a welcome series.

If your new contacts have to wait for your regularly scheduled email, you may lose the momentum started when someone makes the decision to join your email contact list. Create an automated welcome series that goes out whenever a new contact joins your list.

Learn More

Welcome Email Example Automated Welcome Series

Marketing Advice

It’s easy and fast to get your welcome email set up—customize it to match your brand.

Customize your welcome email

Customize your welcome email

It’s easy and fast to get your welcome email set up—customize it to match your brand.

Tips for crafting welcome emails

5 Tips for crafting welcome emails

Building a strong welcome email is the first step in creating your relationship and standing out in the inbox.

Birthday and anniversary emails

Birthday and anniversary emails

Acknowledging birthdays and anniversaries or sending special birthday coupons is a great way to stay engaged with your contacts.


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